Saturday, July 27, 2013

Fashion goes to war

Many things have influenced fashion trends throughout the decades depending on the different situations going on all around the world.  Unfortunately, wars have been part of the society since the arrival of human on Earth and, in consequence, military has had much influence on the fashion world.  Every time a war triggers, trends will be influenced by this war.  During the First World War, the trench coat (created by Burberry) became an essential in most armies of the world.  After the war, those trench coats were not only use by soldiery but they also became garments of the everyday man.  This has happened with the trench coat, but also with many other items:
“ After being worn by generals and colonels during World War I, the trench coat returned as the uniform of intellectuals, writers, and journalists all over the world. Later it wound up in alternating phases on fashion runways, from Yves Saint Laurent to Giorgio Armani, down to the monogrammed GG, LV, or CC versions of this last season (Charta 2000). Dozens of familiar, common items in our everyday wardrobe have shared a similar fate: the blue wool caban jacket of sailors, the leather or shearling jacket of pilots, the parka with the fur-edged hood, safari jackets and cargo pants, vests with many pockets, sports backpacks, and Eisenhower jackets.”
Topor, Lauren. “War and Fashion: Political Views and how Military Styles influenced Fashion" January 1 2008, Eastern Michigan University. July 3 2013 <http://commons.emich.edu/cgi/viewcontent.cgi?article=1167&context=theses&sei-redir=1&referer=http%3A%2F%2Fwww.google.ca%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dhistory%2520influence%2520of%2520military%2520on%2520fashion%2520trends%26source%3Dweb%26cd%3D2%26ved%3D0CDIQFjAB%26url%3Dhttp%253A%252F%252Fcommons.emich.edu%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1167%2526context%253Dtheses%26ei%3DIGjTUbL8I-z94AOWh4D4Ag%26usg%3DAFQjCNG-Akz452g5U2Waahf5L9qrPY0_JA%26bvm%3Dbv.48705608%2Cd.dmg#search=%22history%20influence%20military%20fashion%20trends%22>
Even after the war, the production of military uniforms continued and the clothes that were before used by armies became garments worn by the population.
Women started wearing uniforms in the 1940s, when they started filling positions of nurses or other positions in the army.  Uniforms in the army are used mostly to provide some kind of hierarchy and distinction.  During the Second World War, fashion trends changed a lot because of the needs and because of the deprivations the population were living.  Spending money on clothes was irrelevant and military uniforms were more important because they promoted war.  At this time, wearing military clothes was a way to express the support to your country; it was a sort of patriotism. 
This is a very short summary on how military, armies and wars had impact on the fashion world.  Still on today’s collections, we can find many inspirations from army and the reason for this is that, in our society, wars have always and will always play an important part.  Here are some looks from his year’s collections as well as some items you can buy.

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Lanvin- fall/winter 2013

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Prada- Ready to wear fall/winter 2013



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Stella McCartney- Summer 2013

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Saint Laurent - Fall/winter 2013

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Banana Republic $150

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Aldo $89.98

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Forever 21 $32.80

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Forever 21 $39.80

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Urban outfitters $74.32

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